Company Research

Welcome to the Company Research Module!

By reviewing the videos, PDFs, and guides in this module, you'll learn how to find reputable, authoritative library resources for your business research assignments. The following pages will show you how to find research for publicly-traded and privately-held companies.

• What makes a company public or private?
• Finding a Company to Research
• General company information
• Company history
• Key people
• Products & services
• Company strategy
• SWOT analyses
• Corporate social responsibility
• Business articles (scholarly, trade, and newspapers/magazines)