Conducting industry research isn’t hard—once you know which database to use. Check out these short explainer videos for step-by-step instructions to find quality information quickly.
How to document the competitive landscape
If you need to create a list of companies in a certain industry or location, Hoovers and PrivCo can help. Watch now to find out how.
How to find a SWOT and/or Five Forces analysis (4:32)
How to find and use industry news (4:10)
How to find industry products and service information (4:44)
Industry Research Roadmap (PDF) (214 kb)
Step-by-step: How to find industry codes (PDF) (576 kb)
Step-by-step: How to create a list of companies operating in a specific industry using Factiva and MarketLine (PDF) (1.8 mb)
Step-by-step: How to find SWOT and Five Forces analyses using Hoovers, Thomson One Investext (replaced by Mergent Online Investext) and IBISWorld (PDF) (2.2 mb)
Mergent Online Investext| Search Tip Sheet | List of Premium Contributors
Step-by-step: When and how to use scholarly, trade and news articles (PDF) (6.1 mb)
Step-by-step: How to retrieve industry financial performance information (PDF) (6.7 mb)
Step-by-step: Tips and tricks for corporate and social responsibility research (PDF) (5.7 mb)
Step-by-step: How to use trade associations for industry information (PDF) (5.9 mb)
How to find industry products and service information (PDF) (6.2 mb)
Step-by-step: How to find statistics and data for a particular industry (PDF) (6.4 mb)